| |
Claro
Creative Studios has demonstrated that
successful roll-out of retail stores depends on a well-planned
and directed program, that insures smooth coordination
of the many elements involved in the delivery of a complete
store. From working with your designers, reviewing construction
documents, finding the right contractors and vendors,
managing schedule and budget to hand-over to store operations
– it is essential to have a single responsible
person, representing the owner, to efficiently manage
the resources and achieve the roll-out’s goals.
We were involved in key
roles in the successful first year’s roll–out
of Apple Computer’s retail store initiative. This
27 store program covered stores in cities across the
United States, from California to New York, that brought
a high standard of customer service and environment
to the personal computer business. Although the store
design incorporated many custom materials and features,
the roll-out strategy insured that budget and schedule
goals were met while maintaining quality specifications
that differentiate Apple Computer from its rivals. |
